SmarketSherpa Helps a Fintech Company Generate 300% ROI in 7 Months

Posted on January 28, 2025January 29, 2025 by niranjan

Success stories

SmarketSherpa Helps a Fintech Company Generate 300% ROI in 7 Months

About the company

The client is an India-based Fintech company dedicated to creating innovative web-based applications using an open-source framework. Over a short span, the company established itself as a trusted technology partner, consistently ranked as the most reliable software development partner by its clients. With a presence in the USA, UAE, and India, the company has made significant strides in the industry.

PROBLEM

Operating without a full-fledged in-house marketing team, the client faced challenges in building their presence within a competitive market. They identified the need to collaborate with a specialized agency to handle their end-to-end marketing efforts effectively.

OBJECTIVE

The goal was to assess the client's marketing needs, establish a strong brand presence, increase organic traffic to their new website, and drive lead generation and revenue growth.

An Integrated Inbound and ABM approach

On-Page Content

The on-page content strategy was focused on addressing frequently asked questions while generating high-quality inbound links through multiple channels to attract relevant audiences.

ABM

Key industries were targeted, and a list of priority accounts was developed. By combining ABM campaigns with the inbound strategy, the client started receiving leads within three months. A tailored nurture flow was designed for each prospect, incorporating personalized outreach that aligned with the specific needs of each account.

HubSpot Marketing Professional Hub

We implemented the HubSpot Marketing Professional Hub to centralize all campaigns, providing complete visibility into each lead. This integration streamlined the client’s marketing processes, enabling client to achieve measurable business outcomes.

RESULTS

In just over eight months of working with SmarketSherpa, the client experienced remarkable growth:

Visitors to their newly launched website.

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Marketing-qualified leads generated.

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300% ROI achieved within seven months of the partnership.

Are you looking for ways to elevate your growth marketing efforts?

Schedule a free 30-minute analysis of your marketing initiatives with a senior Smarketer.

How a Fortune 500 Tech Giant Leveraged Targeted ABM to Generate Over 150 Sales-Qualified Accounts in Just 8 Months

Posted on January 27, 2025January 28, 2025 by niranjan

Success stories

How a Fortune 500 Tech Giant Leveraged Targeted ABM to Generate Over 150 Sales-Qualified Accounts in Just 8 Months

About the Client

The client is a Fortune 500 company specializing in finance, tax, legal, and trade technology. Historically, they relied on traditional marketing approaches such as meetups, events, and digital mass campaigns to grow their pipeline. However, these methods were budget-intensive and yielded limited success.

PROBLEM

The client faced stagnation in their sales pipeline with their existing marketing strategies. They sought to transition to a more digital-focused approach to target key accounts, establish thought leadership, and generate meaningful sales opportunities.

OBJECTIVE

The objective was to optimize their website, improve SEO to drive inbound leads, and implement focused 1:few ABM campaigns to engage high-value accounts from target industries.

Building a High-Performance ABM Strategy

Phase 1

Identifying and Profiling Target Accounts

Collaborating with the client to segment accounts into three tiers based on priority, conducting in-depth research on industries, accounts, and personas to ensure a precise focus.

Phase 2

Crafting and Executing Campaigns

Designing a fresh, conversion-optimized website with relevant CTAs, propositions, and landing pages. Persona-specific content such as eBooks, whitepapers, webinars, infographics, blogs, and other assets were created to drive engagement.

Phase 3

Analysis, Reporting & Nurture

Regular analysis was conducted to track campaign performance and account engagement using lead and account scoring metrics. Detailed reporting was generated for each account, and nurturing tactics were applied to sustain momentum.

RESULTS

Accounts Engaged

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High Value Opportunities Generated

Other non-measurable metrics that were impacted: Enhanced interest from influencers and decision-makers in new accounts, along with increased brand awareness and thought leadership.

Are you looking for ways to elevate your growth marketing efforts?

Schedule a free 30-minute analysis of your marketing initiatives with a senior SmarketSherpa.

How Inbound Marketing Helped a ServiceNow Elite Partner Become One of the Fastest-Growing Companies in the US

Posted on January 26, 2025January 29, 2025 by niranjan

Success stories

How Inbound Marketing Helped a ServiceNow Elite Partner Become One of the Fastest-Growing Companies in the US

About the Client

The client is a US-based IT services firm exclusively focused on assisting organizations in effectively implementing ServiceNow solutions. As a ServiceNow Elite Partner—a recognition achieved by fewer than 5% of US-based ServiceNow partners—the client enjoys a strong reputation within the ServiceNow ecosystem.

PROBLEM

The client wanted to improve their visibility in digital media and engage key decision-makers and influencers with impactful thought leadership content. However, their existing website and brand messaging were not delivering the desired outcomes. Additionally, the client sought to establish a compelling brand identity and messaging framework that resonated with their target audience, inspiring trust and confidence.

OBJECTIVE

The client aimed to enhance their website’s performance by optimizing it for SEO best practices and creating engaging Call-to-Actions (CTAs) to attract and convert visitors. They also wanted to establish a robust, data-driven inbound strategy to ensure their high-quality content effectively reached their target audience, driving increased traffic and marketing-qualified leads (MQLs).

Creating a well-oiled Inbound marketing Engine

Phase 1

Website & Branding

A fully optimized, high-performing website was developed within three months, featuring tailored CTAs, customized design elements, relevant propositions, and dedicated landing pages.

Phase 2

Content Creation

We produced a range of persona-specific assets, including webinars, blogs, 3D infographics, videos, case studies, and landing pages to engage and educate the target audience.

Phase 3

Optimization & Promotion

To enhance visibility and engagement:

Event Marketing: The client’s sponsorship of major ServiceNow events, including Knowledge, local SNUGs, and SKO, was promoted through targeted organic and paid campaigns. Meetings were arranged with prospects, influencers, and ServiceNow sales leadership.

SEO: The website underwent continuous optimization for both on-page and off-page SEO best practices, supported by a robust content strategy that improved organic traffic and search rankings for high-value keywords.

Social Media & Paid Advertising: Platforms like LinkedIn, social media channels, and email marketing were leveraged to promote content and drive qualified leads.

Phase 4

Reporting & Sales Enablement

Leads generated through these initiatives were carefully nurtured and qualified before being handed off to the sales team. Weekly lead reports facilitated coordination between marketing and sales, ensuring all qualified leads were tracked and followed up on. Key marketing metrics, including traffic, keyword rankings, conversions, and social engagement, were monitored monthly.

RESULTS

MQLs and industry connections generated

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prospects and clients registered for the Knowledge 19 sponsored breakfast meeting

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The website achieved rankings for 724 search keywords, including highly relevant terms like "ServiceNow HR Implementation," "ServiceNow for Retail," "ServiceNow ITSM," and "ServiceNow HR portals."

Are you looking for ways to elevate your growth marketing efforts?

Schedule a free 30-minute analysis of your marketing initiatives with a senior SmarketSherpa

All Casestudies

Posted on January 26, 2015January 28, 2025 by niranjan