The client is an India-based Fintech company dedicated to creating innovative web-based applications using an open-source framework. Over a short span, the company established itself as a trusted technology partner, consistently ranked as the most reliable software development partner by its clients. With a presence in the USA, UAE, and India, the company has made significant strides in the industry.
Operating without a full-fledged in-house marketing team, the client faced challenges in building their presence within a competitive market. They identified the need to collaborate with a specialized agency to handle their end-to-end marketing efforts effectively.
The goal was to assess the client's marketing needs, establish a strong brand presence, increase organic traffic to their new website, and drive lead generation and revenue growth.
The on-page content strategy was focused on addressing frequently asked questions while generating high-quality inbound links through multiple channels to attract relevant audiences.
Key industries were targeted, and a list of priority accounts was developed. By combining ABM campaigns with the inbound strategy, the client started receiving leads within three months. A tailored nurture flow was designed for each prospect, incorporating personalized outreach that aligned with the specific needs of each account.
We implemented the HubSpot Marketing Professional Hub to centralize all campaigns, providing complete visibility into each lead. This integration streamlined the client’s marketing processes, enabling client to achieve measurable business outcomes.
In just over eight months of working with SmarketSherpa, the client experienced remarkable growth:
300% ROI achieved within seven months of the partnership.
